How to Create a Successful YouTube Channel.
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| How to Create a Successful YouTube Channel. |
Creating a channel on YouTube is simple, and establishing one for your brand is quick and straightforward. However, while everyone acknowledges the platform's importance in brand promotion, many settle for just being present.
But that's not enough... If you're wondering how to create a successful YouTube channel, it must become a destination for your customers and highlight your brand (or the content you offer). Otherwise, you risk getting lost among over 3 billion videos added every day on YouTube. So, how do you avoid falling into this trap?
Tips for Building a Strong Presence on YouTube:
Here are several simple tips to help you create a successful YouTube channel and build a strong presence:
1. Produce Videos Around a Single Keyword or Topic:
Producing YouTube videos centered around a single keyword or topic is one of the best ways to attract viewers and increase your presence. However, many overlook this step due to ignorance of search engine optimization techniques, which could cost them the success of their YouTube channel.
Choose your keyword before starting to prepare video content, as this will help you include the best information about this keyword or topic. It also allows you to remember this word and add it to the content automatically so that YouTube knows about it as soon as you add the text translation option (Closed Captions).
Once you select the main keyword that you want to prepare the video about, browse the rest of the videos that are already available on the subject to make sure that you fully understand the user's intention behind it, and that you will prepare content that covers all the existing ideas, in addition to providing information and additional new ideas.
2. Ensure High-Quality Content:
The easiest way to create a successful YouTube channel and build a strong presence is through delivering high-quality content. However, it's not always necessary to create entirely new content from scratch.
You can build some of the best YouTube videos by repurposing popular content you've previously prepared or that already exists on the internet. Many people turn to YouTube seeking educational videos or solutions to their problems, so look into your articles or social media posts on these topics, and start thinking about how to transform them into great YouTube videos.
3. Engage with Your Audience:
Never neglect the fact that YouTube is a social media platform, thus requiring social interaction. If you merely post videos without engaging in responding to comments or participating in discussions among your audience, you're missing out on a golden opportunity to expand your follower base and make your channel successful.
YouTube rewards channels with excellent engagement, whether through comments, likes, or the amount of time viewers spend on your channel. Try to respond to all comments as much as possible, and encourage followers to interact with your videos by mentioning them directly in the videos themselves.
4. Create Your Own Brand Identity
You may already be offering exceptional content, but what about your channel? Is it visually appealing?
If you aim to create a successful YouTube channel and build a strong presence where your audience takes you seriously, you must first present a professional appearance.
For this reason, design a unique brand identity for yourself that distinguishes you and allows followers to quickly recognize your content. If you already have a personal blog or website, you likely have a specific design that sets you apart from competitors, whether individuals or companies. It's highly logical to transfer this visual identity to your YouTube channel as well.
Ensure to add links to your website, write a brief bio about yourself, and describe the content of your videos on the homepage of your YouTube channel.
5. Promote Your Channel Across Other Social Media Platforms
One of the great advantages of social media platforms is the ability to cross-promote content. Promoting your YouTube videos across other social media platforms is the best way to build a strong presence on YouTube.
Whether it's Facebook, Instagram, LinkedIn, or Pinterest, all are available options for you to leverage in promoting your channel. For example, you can post a snippet of one of your videos on Facebook and invite your audience to watch the full video on YouTube. You can also share these videos on your blog.
6. Show Your Face to Your Audience
If you manage your YouTube channel alone or as part of a small company, it's beneficial to occasionally show your face to your audience.
Doing so establishes a personal connection between you and your audience, increasing their trust in you. This is particularly important if you're a blogger or provide content in fitness, motivation, or entrepreneurship training.
You don't have to appear in every video you produce, but you should at least interact with your audience personally every few weeks.
It's also important to use a personal profile picture instead of your company logo (if you produce videos individually).
7. Choose Appealing Thumbnails:
While thumbnails may seem insignificantly small as video cover images, they have a significant impact. YouTube promotes related videos through these thumbnails displayed on the side, so be sure to select attractive images that ignite curiosity and encourage viewers to learn more about the video content.
It's also important to choose a distinctive title that is clear and large. Use colors and arrows to highlight keywords, and add unexpected or unconventional images to further grab attention. Videos that adhere to these criteria often rank higher on YouTube, even if their content isn't inherently captivating.
8. Maintain a Consistent Upload Schedule:
This advice might seem daunting at first, but to build a strong presence on YouTube, you need to increase your video upload frequency to at least one video per week on your channel.
Don't worry, you don't need a specialized design company or a large advertising budget for this. Modern smartphones allow you to shoot high-quality videos, and there are plenty of user-friendly video editing programs that beginners can use.
It's also crucial to stick to a consistent schedule. Ensure you publish at the same time every day or week (depending on the schedule you've set for yourself), and keep your audience informed about new video releases through your official social media accounts.
These are some of the most important tips for creating a successful YouTube channel and establishing a strong presence. However, the most crucial advice of all is to consistently publish high-quality content—this is your first step towards building a loyal audience who continuously follows your channel.
What other practices do you think can help enhance your presence on YouTube? Share your thoughts in the comments.